We tend to use the phrase “once in a lifetime” for big events. That trip you saved up for. A special event like a birth or a wedding. But the fact is, depending on how you look at things, even the most mundane or repetitive of events is actually once in a lifetime. The Japanese philosophy of ichi-go ichi-e (pronounced ee-chee go, ee-chee eh) loosely translates to “once in a lifetime.” But it comes from an entirely different perspective.
The idea behind the phrase is that every encounter, every moment, is unique and will never be repeated again in exactly the same way. Because of this, every moment deserves our full attention and appreciation. This mindset is rooted in the Japanese tea ceremony and ingrained in Japanese culture.
It teaches that life’s fleeting nature is what makes it precious. So, whether you’re having a conversation with a friend or colleague, eating, or even working, be fully present because this moment will never happen again.
In today’s fast-moving world, distraction is the norm and true presence is rare. The philosophy of Ichi-go ichi-e can greatly impact and perhaps transform the way we experience life.
A Secret to Healthy Longevity
At The 100 Year LifestyleⓇ we have always said that a life well-lived or living at 100% isn’t just about making it to 100 years old. To most of us, quality of life and healthy longevity is as, if not more, important than longevity. While the Japanese don’t have the corner on the market for healthy longevity, we can all learn a thing or two from their culture.
Embracing ichi-go ichi-e helps with:
· Reduce stress and anxiety – Instead of worrying about the future or dwelling on the past, you focus on the now.
· Strengthen relationships – You give others your full attention, deepening connections.
· Increase gratitude – Every experience becomes meaningful, enhancing joy and fulfillment.
· Improve decision-making – You act with awareness, making choices you won’t regret.
Ichi-go Ichi-e in Daily Life
For most of us, practicing Ichi-go ichi-e won’t require a complete lifestyle overhaul. It starts with small shifts in awareness. With a few small shifts, we can all embrace the philosophy and begin to reap the benefits in our daily lives.
Back to reality
Good advice from author and emotional intelligence expert Justin Bariso, when you find yourself lost in distraction, checking your phone instead of engaging in a conversation or ruminating on the past, gently remind yourself: Back to reality. Justin advises that this phrase helps you return to the present moment, where life is actually happening.
Thank you, no.
A great way to start enjoying the moment is to not make ourselves so busy. Most of us commit to things we don’t want to do, or we do to the detriment of other aspects of our lives, including self-care. Saying something as simple as “Thank you for inviting me, but I won’t be able to join you. I hope you have a wonderful time!” is all it takes to protect your time and give yourself a leg up when it comes to being more present. If you really aren't comfortable saying no, check out this article offering 80 different ways to politely say no.
Once in a lifetime
Lastly, if your mind is still on your last phone call or your next meeting, use this phrase (in English or Japanese!) as a mental cue to fully embrace your present moment, whatever that may be. Learn to recognize the uniqueness and beauty of each moment because you’ll never get to live a single one of them again in exactly the same way.
No Regrets
Ichi-go ichi-e isn’t about perfection. It’s about awareness. Some moments will be joyful, others challenging—but all of them have value. When things go wrong, this mindset helps you learn and move forward without unnecessary dwelling. When things go right, it encourages you to pause, soak it in, and truly appreciate life’s fleeting, beautiful nature.
A long, healthy, and enjoyable life isn’t built in the future. It’s built in the moments you choose to fully experience—right here, right now.
What it Takes
Regardless of our culture or beliefs, we can all agree that it’s easier to be in the present moment if you have your health. If you want to be fully present and enjoy each and every once in a lifetime moment, find a 100 Year LifestyleⓇ chiropractor near you today.