Masters of Health Magazine March 2023 | Page 82

The Organic Sector Must Respond to the Public Desire for Regeneration

Paul Holmbeck, IFOAM Organics International leader in Denmark, writes

“‘Regenerative’ has momentum. New partnerships, organizations, finance tools and certifications pop up daily. Those of us who have been working to promote regenerative organic practices for decades—including the organic pioneers at Rodale Institute who coined the term ‘regenerative agriculture’ in the 80s—can rejoice. All newcomers focusing on soil regeneration, biodiversity and climate: Welcome!

But let’s distinguish between serious regenerative actors, like farmer allies working for practices and policies similar to those we work for in  IFOAM… and those like Syngenta, where the ill-defined ‘Regen Ag’ allows Syngenta to re-brand itself as a ‘regenerative’ champion while continuing with pesticides as its core business.

Regenerative momentum is partly explained by this attractive, easily exploited ambiguity. Claiming regenerative goals and practices also helps delay the more ambitious political steps needed to address crises in food security, climate and loss of biodiversity. Regeneration also just feels right. The craftsmanship appeals to farmers. And Hollywood has made soil sexy. Respect. Let us be inspired by the soil and landscape aesthetic in regen PR. We need to communicate with more heart about what we fight FOR in organics!

To recapture momentum  Regenerative Organic Certification  was launched in the U.S., building additional social, climate and animal welfare steps on USDA organic standards. Companies like Tradin Organic are already selling certified regenerative organic products…


Read more: The Organic Sector Must Respond to Regenerative Momentum