Masters of Health Magazine April 2020 | Page 108

Amid the recent coronavirus (COVID-19) global pandemic, Earth Day Network, the global organizer of Earth Day, will mark the 50th anniversary of Earth Day with the first Digital Earth Day.

This will be a global digital mobilization on April 22 to address the most urgent threats to people and the planet. We encourage people to rise up, but to do so safely and responsibly — in many cases, that means using our voices to drive action online rather than in person.

Whether it be coronavirus or our global climate crisis*, we cannot shut down. Instead, we will shift our energies and efforts to new ways of mobilizing the world into action.”

Earth Day’s updated digital-first strategy will leverage the global power of some of the world’s most innovative digital media platforms to mobilize millions of people in a collective call for transformative action for our planet. The coordination will deliver an Earth Day unlike any other in history as the movement marks its 50th anniversary.

The global conversation will be unified and tracked by the shared hashtags #EarthDay2020 and #EARTHRISE. Earth Day Network will provide live coverage of the global digital mobilizations from its social media accounts (@earthdaynetwork). This will include a major global event, coordinated across digital platforms to mark the 50th anniversary of Earth Day on April 22.

Other digital events will include virtual protests, social media campaigns, online teach-ins and more. A full scope of digital actions can be found at at earthday.org.

Whether online or in person, the goal of Earth Day remains unchanged: to unite hundreds of millions of people around the world to pressure world leaders to act on environmental degradation and climate change*.

The last few weeks have demonstrated that our society, even at the international level, is capable of mass shifts across all sectors to meet a crisis head-on.

We hope you will stand with us as we fight for a safer, healthier and more just future for all. Together, we can build an Earth Day unlike any other — an Earth Day that defines us as a global community, united by our challenges, yet unshrinking from the bold, urgent action needed to overcome them.

#EarthDay2020

#EARTHRISE